Spain is at the top of the list as the number one luxury travel destination worldwide in 2024.

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By parm maan

The average expected spend per traveler is €8,000


Spain has been recognized as the first luxury destination chosen for travel in 2024, according to a study by the international travel guide Condé Nast Johansens, which ensures that the enjoyment of gastronomy, as well as health treatments, are among the priorities of this type of travel. the average cost of which is around 8,000 euros per trip.

The “Luxury Vacation Habits 2024” international tourism study ranks Spain at the top of the world's favorite destinations to enjoy luxury tourism, ahead of other countries such as France, Italy, Greece and the United States.

Almost a third of respondents say they plan to take a luxury trip three to four times a year, preferably during low tourist seasons. Thus, 44% confirm that they will travel in September, compared to 29% who will do so in June or 27% in May. 45% expect to spend three to six nights away from home, while 32% say their trip could last seven to nine nights. 27% will only spend the weekend.

Plans to travel with family are distant (26%), with 75% admitting that they would prefer to travel with a partner and friends anyway (30%) on this type of trip.

When making reservations, more and more luxury travelers prefer to book directly through the hotel's website (68%), with 56% saying they would do so with an online travel agency, compared to 13% who would do so online. Physical travel agency. 15% of luxury travelers say they will use the Condé Nast Johansens website to learn about and connect directly with luxury hotels and resorts.


For the first time, urban destinations (65%) are increasing over beach destinations (55%), followed by 48% of travelers who want to enjoy the countryside and countryside, and 36% who want to relax at a spa and hire health. services.

73% of travelers consulted want to enjoy gastronomy during their luxury trip, 52% nature, 47% arts and culture, 46% health and wellness, and 37% the sea.

58% of travelers will choose a “boutique hotel” for their stay, followed by 55% independent luxury hotels, 41% international hotel chains, 39% villas and villas, and 36% spas. : with health treatments.

The quality of the bed in a hotel is the main requirement for 73% of respondents, followed by a good breakfast (64%), restaurant options (58%), swimming pool (49%) and increasingly adds value to a hotel. almost disappeared “conveniences” (44%).


Luxury travelers value wellness and spa treatments during their travels, so 26% ensure they will be a part of their vacation this year, also at a significant expense. More than €3,100 is predicted to be spent on spa trips, with an average of €370 per treatment.

Among the most requested treatments, rest, relaxation and personal care came first (84%), followed by holistic retreat (40%), yoga and pilates (33%), detoxification (28%), thalassotherapy (26). %) and medical resort treatment (22%).

According to research by Condé Nast Johansens, 62% of users prefer to receive a health treatment with their partner and 47% with a friend, while only 26% prefer to go alone.

88% opt for massages, 63% for facials, 43% for manicures and pedicures, 40% for exfoliation treatments, and 34% for thalassotherapy and hydrotherapy.

75% of respondents indicated using a Jacuzzi and heated pool as their first option, while 66% chose a sauna, followed by a steam room (64%), an outdoor pool (58%), a gym (42%), a Hammam ( 28%), the frozen pools (25%) and the rasul room (mud baths).


The price of stay continues to be a major factor when deciding on a destination, even if it is luxury tourism. 64% of respondents admit that it is the first thing they consider, followed by the weather (62%) and the cost of travel (56%).

For 54%, it is important if the hotel offers discounts and promotions, the time to get to the vacation destination with 47%, and in fifth place is the flexibility to cancel the reservation (43%).

The most valuable recommendations for luxury travel come from family and friends (56% of cases), followed by travel guides (50%), travel websites and online agencies (49%). , but from magazines.

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